Bridal trials + wash day classes are the move if the goal is clients, not just quick cash. One thing I’ve seen work (I own a store in NY) is making the side gig feed a simple list: QR code to book, collect numbers/emails, then text a “next appointment” offer 10 to 14 days later. Pop-up braids at events are fine but only if you lock in rebooks on the spot, like “event rate today, same rate if you book within 48hrs” type deal. Also partner up with 1 photographer/MUA and treat it like a referral pipeline, not random favors, consistency wins. Little referral card system PBuilds mentioned is boring but it prints money lol
